Research the everyday journeys
We reviewed analytics and customer feedback to identify the handful of tasks people perform most, then designed the app around them.
The client’s consumer banking apps had grown feature by feature on separate iOS and Android codebases. Everyday tasks such as checking a balance, paying someone or reviewing a transaction took too many steps, and the two apps behaved differently.
Customers noticed. Engagement was slipping and app store reviews pointed to confusing navigation. The client needed a modern, consistent experience on both platforms without compromising the security and reliability expected of a financial product.