In depthApp store optimization services for the App Store and Google Play
Most app installs begin with a search inside the store. Our app store optimization services help your app appear for the right searches and convince more of those searchers to install, through keyword research, metadata, creative testing and ratings management on both the App Store and Google Play.
Keyword research and metadata from an ASO agency
Each store indexes different fields. Apple weighs the title, subtitle and a hidden keyword field; Google Play reads the title, short description and full description. As an ASO agency, we research which terms your potential users actually type, weigh search volume against competition and relevance, and write metadata that reads naturally while covering the highest-value terms. Rankings move once the stores have re-indexed the new metadata, and we track every target keyword so progress is measured, not assumed.
Creative testing to increase app downloads
Ranking only matters if people install. Your icon and first two screenshots decide most visits, so we design creative that states the main benefit in seconds and test variants using Apple’s product page optimisation and Google Play store listing experiments. Each test runs until it has enough traffic for a reliable result. Winning variants become the new baseline and the next test begins, which is how store conversion and app downloads increase steadily over time rather than in a single jump.
App launch strategy, ratings and localisation
For new products, we build the app launch strategy before release: target keywords, creative, pre-order or pre-registration pages, and a plan for early reviews. Ratings strongly influence both ranking and conversion, so we work with your developers to show review prompts after moments of success rather than at random. For international growth, we localise metadata and screenshots for each market, researching local search terms instead of translating English ones. We do not promise specific rankings; we promise a measured, repeatable process.
Reporting that connects ASO to growth
Every month you receive a clear report covering keyword rankings in each store and country, impressions, product page views, conversion rate, installs and ratings, with notes on what was changed and why. We connect store data with your analytics so you can see whether organically acquired users stay and convert, not only whether they install. That evidence guides the next cycle of keyword and creative work, and keeps ASO accountable to the same business results as the rest of your marketing.
