In depthHow a conversion rate optimization agency should work
SEO brings visitors; conversion rate optimization decides how many of them become customers. As a conversion rate optimization agency with in-house engineers, we research how people use your site, test improvements with proper A/B experiments and build the winning versions into your code, so gains from search are multiplied rather than lost on the page.
Research before redesign
Every CRO programme starts with evidence. We review funnel reports in GA4 to find the steps where visitors drop out, then use heatmaps and session recordings to see what happens on those pages. Short on-site surveys and customer interviews explain why people hesitate. This research often reveals simple problems, such as hidden delivery costs, confusing plan names or forms that fail on mobile, that no amount of visual polish would fix. Findings are ranked by the revenue at stake, so testing starts where it matters most.
A/B testing with statistical rigour
An A/B test shows two versions of a page to comparable visitors at the same time, which removes the effect of seasonality and campaigns. We calculate the sample size needed before launch, run tests for full business cycles and only call a winner at 95% confidence or higher. When traffic is too low for reliable testing, we say so and use qualitative research and best-practice fixes instead of presenting noise as a result. Every test, including those that lose, is recorded so the team learns from it.
Landing page and checkout optimization
The pages closest to revenue usually offer the biggest gains. On landing pages we test headlines, offers, proof, layout and form length. In checkouts we look at guest checkout, delivery information, payment options, error messages and trust signals. Because our team also builds web applications, we can test changes that go deeper than colours and copy, including new page structures, faster flows and personalised content for returning visitors. Each change is measured against revenue and qualified leads, not just clicks or time on page.
CRO and SEO working together
Conversion work must not damage search performance. We run tests in ways that search engines handle correctly, avoid cloaking and keep test durations sensible. Winning variants are rebuilt cleanly rather than left running through a testing script, which protects page speed and Core Web Vitals. The result is a site that earns more traffic and converts more of it, with every improvement measured in the same reporting. SEO and CRO priorities are planned together, so each programme strengthens the other.
