In depthUX prototyping and micro-interactions, done properly
Interaction design decides how a product behaves: what happens when someone taps, swipes, waits or makes a mistake. We design those moments deliberately, prove them in clickable prototypes on real devices and hand them to engineers as precise specifications, so the product people use feels exactly as it did when it was tested.
Why interaction design is separate from UI design
UI design defines how a screen looks. Interaction design defines how the product responds over time: the order of steps, the feedback after each action and the transitions that connect one state to the next. A beautiful screen can still confuse people if a button gives no response or a panel appears from nowhere. We treat motion as a cue rather than decoration. Movement shows where content came from, confirms that an action worked and directs attention to what matters next. Done well, it lowers cognitive load and makes complex products feel simpler than they are.
Prototyping services that answer questions early
A prototype is the cheapest place to discover that a flow does not work. We build clickable prototypes in Figma for structure and in Framer when timing and physics need to feel real. Prototypes run on the devices your customers use, so gestures, thumb reach and screen sizes are tested honestly. Stakeholders can try the product instead of interpreting static screens, and real users can be asked to complete tasks. Prototypes for core flows come early in the project, which means important design decisions are settled before any engineering time is spent.
Micro-interactions without slowing your product
Animation should never cost performance. We specify motion that uses hardware-accelerated properties such as transform and opacity, and we work with engineering libraries like Framer Motion and GSAP that keep animations off the main thread. The target is a steady 60 frames per second, and up to 120 on capable displays, without increasing initial load time. Every duration, easing curve and spring value is exported as a motion token, so engineers implement the exact behaviour that was tested. We also respect reduced-motion settings, giving users who prefer less movement an equally clear experience.
