Where you stand today
We audit your market, competitors and current assets to find a clear, ownable position.
"12 competitors · 3 positioning gaps"Branding & Visual Identity
A brand people remember
Brand identity design that gives you a logo, palette, typography and rules that stay consistent on every screen and page.
Completebrand book and assets
WCAGcontrast-checked palette
100%source files are yours
The difference
Ad-hoc assets drift apart. A system holds them together.
Logo-only branding
Inconsistent assetsWhich blue do we use on the website?
There are four different ones in the shared drive.
Our sales deck looks like another company.
Each team made its own templates.
Drift
Gen7Ven visual identity
One governed systemWhich colour do we use on the website?
Plum 900 for actions. It is in the brand book.
Can marketing build a deck today?
Yes, from the approved templates and type styles.
Recognition
Inside an identity project
Step by step, start to finish
Directions you can compare
Two or three distinct directions, each shown on real screens rather than a logo on white.
"Direction B: plum, sand, modern serif"Built on a grid
Logo geometry, type scale and colour are refined and checked for contrast and legibility.
"Plum on ivory · 8.1:1 · AAA"A living brand book
Guidelines, templates and source files, so every team applies the brand the same way.
"Logo · palette · type · 20 templates"60 brand assetsIllustrative asset count for a typical identity project
Benchmark
From blank page to brand in use
Gen7Ven identity projectresearch to brand book
Structured processTypical agency rebrandlong approval rounds
Endless roundsAd-hoc in-house designlogo first, rules never
6+ monthsUse cases
Identity for every stage of growth
Fintech and finance
Trust signalled through calm colour and type.
SaaS and technical products
Clear across docs, product and sales decks.
Health and science
Complex ideas made calm and approachable.
Established business rebrand
Modernise without losing hard-won recognition.
Built in
A complete visual language
Colour psychology
Palettes chosen for meaning and checked for contrast.
Typography and logo
Geometric logic that works from favicon to billboard.
Living brand book
Rules, templates and examples every team can follow.
Accessible by default
WCAG contrast mapped for every colour pairing.
In depth
Visual identity design for digital-first brands
Brand identity design is more than a logo. It is the complete visual language people use to recognise you: colour, typography, imagery, iconography and the rules that hold them together. We build identities that work first on screens, where most customers meet your brand, and stay consistent across every product, presentation and printed page.
Why a visual identity system beats a logo alone
A logo on its own cannot keep a brand consistent. Without defined colours, type styles, spacing and imagery, every new website page, sales deck and social post is designed from scratch, and the brand slowly drifts. A visual identity system prevents that. It defines how each element is used, in which combinations and for what purpose, so a marketing manager, a developer and an external printer all produce work that looks like it came from one company. Consistency builds recognition, and recognition builds the trust that shortens sales cycles.
Logo and brand design built for screens
Most identities are now seen first at small sizes: an app icon, a browser tab, a social avatar. We design logos on a geometric grid and test them from 16 pixels upwards, producing simplified marks where detail would be lost. Colour palettes are chosen for meaning and then checked against WCAG contrast requirements, so text and controls remain readable for everyone. Typography is selected for legibility on screen and licensed for web, app and print. Each concept is presented on real layouts, such as a home page, a product screen and a deck, so you judge it in context.
Brand guidelines that keep everything consistent
We finish every project with a living brand book rather than a static PDF that nobody opens. It explains how to use the logo, palette, type scale, imagery and tone, with clear examples of what to do and what to avoid. Ready-made templates for presentations, documents and social posts make the right choice the easy choice for every team. Colours and type styles are also published as Figma variables and design tokens, so the identity flows directly into your product. You own all source files, fonts aside, which remain under their own licences.
Plugs into
Brand tools and deliverable formats
FigmaAdobe IllustratorAdobe InDesignAdobe PhotoshopGoogle FontsNotionWebflowFramer
FAQ
Branding & Visual Identity: common questions
Why do I need a visual identity system instead of just a logo?
A logo identifies you, but a visual identity system makes every touchpoint recognisably yours. It defines colour, typography, imagery, iconography and layout rules, so websites, products, presentations and print stay consistent no matter who creates them. Without those rules, assets drift apart over time and the brand becomes harder for customers to recognise and trust.
How long does brand identity design take?
It depends on the scope. A complete visual identity covers research and positioning, two or three creative directions, refinement of the chosen route and the production of a living brand book with templates. Larger projects that include naming, extensive illustration or many sub-brands take longer, and we agree the timeline before work starts.
Will we own the source files?
Yes. On final payment you receive full ownership of the logo and all identity artwork, along with editable source files in Figma and Adobe formats, export-ready assets and the brand book. Typefaces are the one exception, because they remain under their foundry licences; we recommend options that suit your budget and usage before you commit.
How do you handle branding for a SaaS or technical product?
Technical brands need to work everywhere, from developer documentation to investor decks. We build a restrained, flexible system with clear type hierarchy, a palette that supports data visualisation and an icon style that explains features. Colours and type are delivered as design tokens, so the brand and the product interface share one source of truth.
Are your brand colours accessible?
Every palette is checked against WCAG contrast requirements before it is approved. The brand book shows which colour pairings are safe for body text, large text and interface controls, and which are reserved for decoration. That way the identity remains distinctive while every customer, including people with low vision or colour blindness, can read your content.
Branding & Visual Identity
Give your brand a clear identity
Tell us where your brand is today and we will propose a route to an identity people remember.