In depthUser testing that turns hesitation into clear fixes
Our usability testing services replace debate with evidence. We watch real people attempt real tasks on your prototype or live product, measure where they succeed and where they struggle, and turn what we see into a ranked list of fixes. You get video clips, task metrics and clear recommendations, rather than another round of opinions.
Moderated and unmoderated user testing
In moderated testing, a researcher guides each participant through tasks in real time, asking follow-up questions when they hesitate or take an unexpected path. It is ideal for complex products and early prototypes, where the reasons behind behaviour matter most. In unmoderated testing, participants complete tasks in their own time while software records their screen and voice. It is faster to run at scale and useful for comparing design options or benchmarking a flow. We usually combine the two, using moderated sessions to understand problems and unmoderated studies to confirm that fixes work for a wider group.
How many users you need to test
Research by the Nielsen Norman Group found that testing with five users uncovers around 85 percent of usability problems in a given flow. Beyond that point, each additional participant mostly confirms issues already found. We therefore recommend five to eight participants per user archetype, then a retest after changes, rather than one large study. This iterative approach is quicker, more affordable and finds more problems overall. Where you need statistically reliable comparisons, such as choosing between two designs for a high-traffic page, we add larger unmoderated studies or recommend an A/B test.
From UX research findings to shipped fixes
A report nobody acts on is wasted effort, so we design ours for action. Every issue is ranked by severity and frequency, illustrated with a short video clip and paired with a recommended fix. High-severity problems are prototyped and retested straight away, so you know the change works before engineering time is committed. Findings can be pushed directly into Jira or Linear as tickets with acceptance criteria. For live products, we connect session findings with heatmaps and analytics from tools such as Hotjar and Mixpanel, showing both what users do and how often it happens.
