We see where authority is missing
Your link profile is compared with ranking competitors, and harmful or spam links are identified.
Competitors average 3x more relevant referring domainsLink Building
Authority that moves rankings
White-hat link building services that earn editorial coverage from publications your customers already read and trust.
Editoriallinks only
Relevancebefore metrics
0paid link packages
The difference
Bought links carry risk. Earned links build trust.
Typical link package
50 links for a fee50 directory and guest-post links delivered this month.
Where are they from?
Unrelated blogs with no real readers.
*gets a manual action warning*
Risk
Gen7Ven digital PR
Earned coverageYour late-payment study was covered by two finance titles.
Do the links come with readers?
Yes, and referral visits are already converting.
Sales noticed the coverage too.
Trust
Inside a digital PR campaign
Step by step, start to finish
Something worth linking to
Original data, expert commentary or useful tools give journalists a genuine reason to cite you.
Survey of 500 firms on late paymentsThe right editor, the right angle
Personalised pitches go to journalists who cover your topic, never mass email blasts.
60 targeted editors · 14 repliesLinks that arrive with readers
Coverage is tracked for links, referral traffic and ranking movement on target pages.
Finance, trade and regional coverage live21 relevant links earnedIllustrative outcomes for one data-led campaign
Benchmark
Links that last
Gen7Ven editorial linkrelevant, earned coverage
yearsGuest-post network linksold on many sites
until it is devaluedPaid directory linkno editorial review
little or no valueUse cases
Where link building pays back most
Competitive national terms
Closing the authority gap with page-one competitors.
Finance, legal and health
Expert-cited coverage that meets higher trust standards.
Product launches
Launch stories pitched to the trade press.
Profile clean-up
Spam links reviewed and disavowed where necessary.
Built in
Built into every campaign
White-hat only
No paid links, private networks or automated outreach.
Relevance first
Sites chosen for audience fit before domain metrics.
Natural anchors
Anchor text varied the way real editors write it.
Profile monitoring
New and lost links tracked, harmful links flagged.
In depth
White-hat link building services that last
Links from other websites remain one of the clearest signals of trust a search engine can measure. But the kind of link matters. Our link building services earn editorial coverage through digital PR, original data and expert commentary, so each link comes from a relevant publication with real readers and carries value for years rather than weeks.
Digital PR that journalists want to cover
Journalists link to sources that make their stories better. We create those sources: original surveys, analysis of your own anonymised data, expert commentary on current news and practical tools or calculators. Each campaign starts with an angle tested against what the target publications already cover. Our team then pitches individual editors with a personalised story, supplies quotes and charts quickly, and follows up professionally. The result is coverage that builds your brand as well as your link profile, and relationships with editors that make future campaigns easier.
Relevance over domain metrics
Domain Rating and similar scores are useful shortcuts, but they are third-party estimates, not Google signals. A link from a respected niche publication in your sector is often worth more than one from a large generic site. We judge every target on topical relevance, real audience and editorial standards first, and metrics second. This keeps your profile natural, supports the topics you want to rank for and avoids patterns that search engines treat as manipulation. Every link we report shows the publication, the linked page and why that source fits your audience.
Backlink audits and toxic link removal
Older link building tactics can leave a profile full of directory spam, irrelevant guest posts or over-optimised anchor text. We audit every referring domain, separate harmful links from harmless low-quality ones and request removals where a real owner can be reached. A disavow file is used only when a manual action or clear pattern of spam warrants it, because disavowing good links by mistake can do more harm than good. If a manual action is present, we document the clean-up and prepare the reconsideration request for Google.
Why link packages carry risk
Packages that promise a fixed number of links each month usually rely on sites that sell placements to anyone. Google has become effective at ignoring such links, and in some cases issues manual actions against sites that use them. Even when nothing goes wrong, the budget buys little lasting value. Earned editorial links take more effort, but they bring referral visitors, brand recognition and authority that competitors cannot simply purchase. They also support the pages you most want to rank, because each campaign is planned around your priority topics.
Plugs into
Works with your PR and SEO stack
SemrushGoogle Search ConsoleGoogle AnalyticsLinkedInMediumGmailGoogle Sheets
FAQ
Link Building: common questions
Are backlinks still important for SEO?
Yes. Links from relevant, trusted sites remain one of the strongest signals search engines use to judge authority. What has changed is quality control: links that look bought or irrelevant are increasingly ignored. A small number of genuine editorial links usually does more than a large volume of low-quality ones.
Do you buy links?
No. Buying links that pass ranking value breaks Google guidelines and puts your site at risk. All our links are earned through digital PR, expert commentary, original data and relationships with editors. Any sponsored placements a client chooses for brand reasons are marked as sponsored, as Google requires.
What domain authority do you target?
Relevance comes first. We generally look for established publications with real audiences and editorial standards, but a smaller site focused on your industry often outweighs a larger generic one. We report each link with its relevance, traffic estimate and the page it supports, not just a single authority score.
Can you remove toxic backlinks?
Yes. We audit your full link profile, identify links that are genuinely harmful, request removal from site owners where possible and prepare a disavow file when it is warranted. We also check Search Console for manual actions and handle reconsideration requests if one is present.
Link Building
Earn the authority you deserve
Request a backlink audit and see the authority gap with your competitors.